Think of primer as the invisible MVP of your makeup routine. It's the product you never see but always notice when it's missing — by 2 PM when your foundation has slid off your nose.
What Does Primer Actually Do?
Primer creates a smooth, even surface for foundation to grip. It fills in pores and fine lines, controls oil production, and creates a barrier between your skin and your makeup. The result: longer-lasting, smoother-looking makeup all day.
Choosing by Skin Type
Oily skin: Look for mattifying primers with silica or niacinamide. They absorb excess oil and keep your T-zone shine-free. Dry skin: Hydrating primers with hyaluronic acid and glycerin plump up the skin and prevent foundation from clinging to dry patches. Combination skin: Use a mattifying primer on your T-zone and a hydrating one on your cheeks.
How to Apply Primer Correctly
Apply primer after moisturizer and SPF, but before foundation. Use about a pea-sized amount for your entire face. Pat — don't rub — into the skin and wait 60 seconds before applying foundation to let it fully set.
Our Pick
The PHOFAY Hydrating Makeup Primer works across all skin types with a lightweight, non-greasy formula that creates a radiant base without clogging pores.